Cesar Diaz

Resume

A Product Designer specializing in emerging technologies and driven by a passion for crafting exceptional UI's

👋🏻 Hello, I‘m Cesar!

All Creative Work

2022

S&W Website Re-development

The goal for this project was to create a website that would have a greater impact on the farming community by providing easy access to relevant information and resources.

Role: UX UI Designer
Duration: 3 Months
Software: Miro, Figma

Read Project
2021

Home-Start Finance - Dashboard

I regret to inform you that access to this project is limited to specific individuals and recruiters only, as requested by the client for confidentiality reasons. 

Role: UI Designer
Duration: September 2021
Software: Figma

Read Project

Figma

Sketch

Adobe XD

Notion App

Hotjar

Design Systems

Maze

Sketch

Adobe Illustrator

Adobe Photoshop

WordPress

WooCommerce

CSS / HTML

Joomla

Boostrap

Google Tag Manager

Mailchimp

Skills & Knowledge

Copyright © 2023 | Cediaz Lab | Product Designer & UX/UI & Human Interface Designer

LinkedIn

https://www.ashmans.com.au/

Description

This portfolio showcases the project developed by BOLD WEB DESIGN ADELAIDE for Ashmans accounting Company, based in Adelaide, Australia. The project involved a complete re-design, layout and set up of the website using WordPress and WooCommerce. The BOLD WEB DESIGN ADELAIDE team was responsible for setting up all eCommerce aspects, as well as the technical and graphical aspects of the website.

In addition, the team was involved with the maintenance and updates of the existing site, optimizing it for speed loading. The project was completed in just one week, showcasing the team’s efficiency and dedication to providing high-quality work. To ensure a seamless user experience, the team utilized various software tools, including Figma, ACF, and Adobe Photoshop.

Overall, this portfolio provides a comprehensive overview of BOLD WEB DESIGN ADELAIDE’s expertise in website design and development. It highlights their ability to create visually appealing and functional websites while also ensuring optimization and maintenance for clients.


Country: Australia, Adelaide
Sofware Used: WordPress, WooCommerce, Figma, ACF, Adobe Photoshop.

https://www.berlitz.com.ar/
https://www.berlitz.com.ec/
https://www.berlitz.com.ve/

Description

The portfolio highlights my work with Berlitz, the primary client during my time at the agency. My responsibilities included managing the Joomla website for all Latin American countries (7 in total), developing digital campaigns with corresponding landing pages, and creating content grids for social networks. Additionally, I was in charge of preparing sketches, diagrams, and layouts to communicate design concepts, developing landing pages using HTML, CSS, JavaScript, Bootstrap, and Less, and creating digital graphic pieces for various campaigns. I also conducted research and analyzed functional communication requirements to ensure optimal performance of the website. One of the key achievements of this project was managing the Berlitz account website, which is located at www.berlitz.com.co.

Country: Colombia.
Agency: Digital Active.
Software Used: Joomla, HTML, CSS3 Bootstrap, Less, JS, Adobe Photoshop.
Development time: 2 Years (2015-18)

https://deafmetalau.com/

Description

I had the opportunity to work with Bold Web Design in Adelaide on a project for DeafMetal, a multinational company. The project involved the redesign, layout, and setup of the company’s website using WordPress and WooCommerce.

Our objective was to create a visually appealing and user-friendly website that would help to increase sales and drive business growth. To achieve this, we collaborated closely with the DeafMetal team to understand their brand identity, target audience, and business goals.

We developed a responsive website design that incorporated bold graphics, high-quality images, and a clear call to action. We also optimized the website layout for usability, making it easy for users to navigate and find the information they needed.

To support DeafMetal’s e-commerce goals, we integrated WooCommerce into the website and customized it to match the company’s branding and product offerings. This included setting up product categories, product pages, and checkout pages, as well as configuring payment and shipping options.

Throughout the project, we maintained a focus on delivering a high-quality product that would meet the needs of DeafMetal’s customers and support the company’s business objectives. We also provided ongoing support and maintenance to ensure that the website continued to perform well over time.

Overall, the project was a great success, resulting in a visually appealing and user-friendly website that has helped DeafMetal to increase sales and drive business growth. The collaboration between Bold Web design and DeafMetal was a testament to the power of effective teamwork and clear communication in achieving outstanding results. 

Country: Australia, Adelaide
Sofware Used: WordPress, WooCommerce, Figma, ACF, Adobe Photoshop.D

https://theprincesscollection.com.au/

Description

The portfolio features the project developed by BOLD WEB DESIGN ADELAIDE for Princess Collection, a wedding dress company. The project involved a complete redesign, layout, and setup of the website using WordPress and WooCommerce. The agency also took charge of setting up all eCommerce aspects, optimizing website speed loading, and ensuring both technical and graphical aspects of the website were up to par. Additionally, BOLD WEB DESIGN ADELAIDE provided maintenance and updates for the existing website. The project was carried out in Adelaide, Australia, and focused on improving the overall functionality and appearance of the site.

Country: Australia, Adelaide
Sofware Used: WordPress, WooCommerce, Figma, ACF, Adobe Photoshop.

https://volvocarcolombia.com/

Description

As a web designer/developer, I had the opportunity to create a microsite for Volvo Cars Colombia with the objective of selling cars and generating leads. The microsite was designed to provide an immersive and engaging experience for potential customers, while also making it easy for them to learn about the features and benefits of Volvo’s cars.

To achieve these goals, I worked closely with the Volvo Cars Colombia team to understand their target audience and marketing objectives. Based on this information, I developed a user-friendly design that emphasized the unique selling points of Volvo’s cars, such as safety, reliability, and style.

The microsite included a range of features to encourage users to engage with the content and take action, such as interactive car models that could be viewed from different angles, detailed product descriptions, and a lead generation form that allowed users to request more information or book a test drive.

To ensure that the microsite was effective at generating leads, I implemented a robust analytics system that tracked user behavior and allowed the Volvo Cars Colombia team to optimize the site for better performance over time. This included A/B testing different design elements, analyzing user engagement metrics, and refining the lead generation form based on user feedback.

Overall, the microsite for Volvo Cars Colombia was a great success, helping to drive sales and generate leads for the company. The user-friendly design, immersive content, and optimized lead generation system all worked together to create a compelling experience for potential customers and drive business results.

Country: Colombia.
Agency: Digital Active.
Software Used: Joomla, HTML, CSS3 Bootstrap, Less, JS, Adobe Photoshop.
Development time: 2 Weeks

www.eastpointcleaningsupplies.com.au

Description

I’m excited to showcase the largest eCommerce project I have developed to date. The project involved fixing bugs on the old Magento 2 platform before completely redeveloping the site on a more user-friendly WordPress-WooCommerce platform. The site features over 1000 products and 2000 product variations, making it a complex and challenging project.

To meet the client’s requirements, we designed and developed a custom WordPress-WooCommerce website that was optimized for user experience and ease of use. We focused on creating a responsive website design that was visually appealing and easy to navigate, with an emphasis on clear and concise product descriptions.

One of the key challenges of the project was configuring shipping by ZIP code and setting up a pickup-only option. We worked closely with the client to ensure that these features were implemented smoothly and efficiently.

In addition, we synchronized products with Facebook and ran campaigns on Google Ads and Facebook Business to drive traffic and sales. This involved a data-driven approach to optimization, as we continuously monitored and refined our strategies to maximize ROI.

Throughout the project, we maintained a collaborative approach with the client, working closely with them to understand their goals and deliver a website that met their needs. We also provided ongoing support and maintenance to ensure that the website continued to perform well over time.

Overall, the project was a great success, resulting in a user-friendly eCommerce website with over 1000 products and 2000 product variations. The collaboration between our team and the client was a testament to the power of effective communication and collaboration in achieving outstanding results.

Country: Australia, Melbourne
Sofware used: WordPress, Abobe Illustrator, Abobe Photoshop, Woocommerce, Mailchimp, Google Analytics, Facebook Business, Google Adwords, SEO.
Development time: 6 months